Business enterprise Development

Place a display ad in your local newspaper. Your expertise will help assure potential clients that you know your stuff. Start networking at your local Chamber of Commerce or other business type organizations. It keeps your bookkeeping business name on people minds.

Advertise Your Bookkeeping Business - 7 Easy Ways

Finding new customers is an ongoing process in any business. In order to be successful every business needs a plan for brining in new clients. Without new clients – most of us won’t be in business for long. Business development should be part of everything we do. Everything you do can be business development – yet that’s not enough – you must have a business development plan.

If you don’t make business development a priority activity in your business, a down economy could put you out of business.

Add prospecting processes to your business plan, hire outside help or just pick up the phone and start calling. Prospecting can be scary. Most business owners say they are terrified of making cold calls. You get more comfortable selling your business and in turn customers are more attracted to your business.

Confidence attracts new clients.

There are many ways to develop new business. All the activities in this workbook are designed to develop new business.

Hot leads are the leads that call you.

I call all hot leads to check in once a week. Warm leads need more attention. If your business can meet their needs, you must show them how. Cold contacts are made with potential clients to find out if there is a fit between this person and your product.

Building a prospect list is essential to any marketing campaign. If you’re going to use cold calling, you need a list. The letter welcomed them to the area and introduced our business.

In my speaking and consulting business I’ve built my own lists. If you can’t track your success ratio with business building activities – you’ll never know what works and what doesn’t. Business development will be an ongoing process – it’s never complete.

Lastly, business development should be fun. Growing a business is a journey.